Attention is a currency. Why does it matter, and how to leverage that fact?

Attention is a prized currency. Basically, every company around you is trying to grab your attention to get a return on investment. What does it mean for lifelong learners and knowledge workers? What are the pitfalls to avoid and ways to leverage that to learn better and be more productive?

Attention is a currency. Why does it matter, and how to leverage that fact?

This article delves into why attention is so valuable, explores the pitfalls to avoid, highlights the benefits, and shares strategies to leverage this idea for enhanced learning and productivity.

Attention is a prized currency. Basically, every company around you is trying to grab your attention to generate revenue. What does it mean for Lifelong Learners and Knowledge Workers? What are the pitfalls to avoid and ways to leverage that to learn better and be more productive?

Introduction

Nowadays, attention is a very valuable commodity. It fuels the engine of the attention economy. As we wander online platforms and social media, our attention is a prey that is constantly under attack.

One of the worst diseases of our time

Understanding that your attention is a real currency and that it needs to be protected is essential for lifelong learners and knowledge workers. When you are not protective of your attention, you actually become less able to learn, and can't be as productive. Your time disappears like grains of sand, little by little, and so do your productivity and progress.

Why attention matters

Attention is the currency of the digital age because it directly translates into economic and social capital. In a world where information is abundant and constantly competing for our focus, those who can capture and maintain attention gain a significant advantage. Social media platforms, news outlets, and businesses all benefit from getting a share of your attention because they convert it into actual revenue, and influence. In a way, they even shape our perceptions of reality.

In the realms of learning and productivity, attention basically determines the level of success you reach. Being unable to protect and control one's attention is the number one reason why many people don't achieve anything meaningful in life. Attention has a deep impact on cognitive processes, skill acquisition, and task completion, all of which are crucial for learning and being productive.

When you are not focused, and when your attention wanders around or gets taken away, you can't learn effectively. Learning requires engaging deeply with the subject to understand/absorb new knowledge, form solid mental models and connect the dots. This just can't be achieved if you are not 100% there. Without your full attention, your learning can only be superficial. Moreover, you need to channel your attention toward relevant and high-quality content.

The quality of your attention directly correlates with your cognitive engagement. Deep and sustained attention enables critical thinking, problem-solving, and analytical skills. It enables you to connect ideas, draw insights and engage in meaningful reflection. In contrast, fragmented attention, often exacerbated by multitasking and constant distractions, diminishes your engagement and compromises the depth of your understanding.

Similarly, mastering new skills/talents or honing your existing abilities also requires sustained attention. Deliberate and focused practice also require sustained attention.

Productivity-wise, attention is one of the main driving forces behind task completion. Without focus and attention, there's no way to achieve anything meaningful, and no way to be efficient or to generate quality results. Tasks completed with your full attention are more likely to be thorough, accurate, and delivered in a timely manner. Attention is also a conduit for motivation. When you are deeply engaged in a task, your attention propels you toward your goals. Properly controlling and "managing" your attention helps you achieve your goals and persist in the face of challenges.

Last but not least, attention is crucial for emotional regulation (which of course also influences learning and productivity!). Being able to direct your attention away from stressors (e.g., the news), anxiety-inducing thoughts, or unproductive emotions contributes to a more positive mindset. In turn, it creates a better mental state for learning and performing tasks.

Attention pitfalls to avoid

When you don't control your attention, you tend to expose yourself to procrastination, noise and disinformation. The constant influx can lead to overwhelm and information overload. It can also induce anxiety and be detrimental to your mental health.

Over time, this can prevent you from thinking deeply, reduce your attention span, and make you less patient. I can observe it every day with my kids. The more screen time they have, and the more bite-sized content they consume, the more impatient they become. They can't wait for two minutes before becoming bored or wanting to continue scrolling. And when they have to study, it's a real challenge to have them focused for more than ten minutes. A constant flow of information can really be detrimental to mental health and productivity. That's why I'm so angry at TikTok and the like. Yes, they can be fun, but they're also really dangerous for well-being, and not only for kids!

Kids are the main victims of the attention economy, as it completely changes their life trajectory

You should also be wary about anything that grabs your attention easily. Always consider that the information you're being presented with may have been carefully designed to catch your attention. Clickbait content tends to easily grab our attention, but often have very limited value, when it's not downright misinformation. Refuse to give your attention away for free!

The benefits of considering attention as a currency

While everything in the world craves for your attention, you remain in control. You can choose where to direct your attention, and what information you expose yourself to. Considering attention as a currency is a great way to be more careful about how you use/spend it. As soon as you equate attention with money, you become more aware. In turn, awareness enables better decision-making.

The equation is simple. Time is money, and if your attention gets stolen away, your time is also stolen
The noise in our lives is a poison for our minds

When you don't want your attention stolen away, you can start identifying everything that tries to steal it, and you can devise strategies to avoid or eliminate the offenders. You also start setting the bar higher while curating information. You pick higher quality sources with a better signal-to-noise ratio.

When your start thinking like that, you really realize that social media is basically cancer and that games cost a whole lot more than their price tag. Their opportunity cost is HUGE.

Focus is the key to success

Treating attention as a currency helps optimizing the choices you make about where and how to spend it. The more protective your become of your attention, the more time you can dedicate to what really matters to you, the better you can learn, the wiser you can get, and the more productive you can be (i.e., increasing your chances of achieving a state of flow). In turn, this increases your chances of creating more leverage, more luck, more success and better life experiences. It also improves your mental well-being by enabling you to allocate more time for rest, relaxation and self-care.

Fundamentally, controlling and channeling your attention is about feeling, thinking, and doing what YOU want versus what others want

Briefly put, considering attention as a currency helps be more mindful about where and how you invest this valuable asset. As a result, you get to make much better decisions at all levels (time investments, social interactions, relationships, professional networking, personal well-being and boundaries, etc). In the attention economy, treating attention as a currency is a competitive edge. Those who can control theirs attention are more likely to succeed that those who can't or won't.

Strategies to leverage attention for learning and productivity

To leverage your attention for learning and productivity, you can:

  • Manage your attention mindfully. You can limit distractions (e.g., disable notifications, uninstall "noisy" applications, control the times when you explore "noisy" sources, etc), or even practice meditation to improve your concentration
  • Curate better information sources. Choose quality over quantity when it comes to information consumption. Carefully curate and follow reliable information sources
  • Use knowledge management tools to channel your attention. Improve the way you learn by building yourself a second brain and use dedicated tools to create a space where you can really focus, thinking, and learn. Check out the Obsidian Starter Kit and the Obsidian Starter Course if you don't know where to start
  • Bring clarity into your life. The clearer your goals, the more motivation you'll have to control your attention and spend it wisely. When you know where you're headed, your much less likely to waste your precious attention and time. Check out the Knowledge Worker Kit to learn more
  • Leverage online learning platforms. Online learning platforms often provide structured and engaging content that can hold your attention while facilitating learning. I spend an incredible amount of time on platforms such as Coursera
  • Prioritize interactive learning. Engage in interactive and participatory learning experiences. Discussions, group projects, and hands-on activities capture your attention more effectively than passive learning. This also reduces the chances of wasting your time consuming low-quality "information"
  • Share what you know. Whenever you share your knowledge, you have to channel your attention. Using approaches such as the Feynman Technique, you can also uncover the gaps in your knowledge and opportunities to learn more. As an added benefit, you help others grow, and can be proud about it
  • Schedule breaks. Recognize the importance of taking breaks to avoid burnout and to reduce the attractiveness of attention-grabbing time-wasters

Last but not least, consider that attention is not only about what you focus on but also about what you choose to ignore. In a world filled with notifications, messages, and constant stimuli, effective attention management involves skillful navigation through potential distractions. If you manage to shield your attention from irrelevant and disruptive elements, you'll be much more resilient, and you'll be less likely to suffer from information overload.

Going further

Attention management is but one of the many topics that we explore in the Knowledge Worker Kit. Join our community and explore our knowledge base if you want to better control your attention, your time, be more productive and become a better version of yourself, both personally and professionally.

Knowledge Worker Kit and community (BETA)
Who is this for?You are a Knowledge Worker or Lifelong LearnerYou feel disorganized, unproductive, or overwhelmedYou don’t know how to go to the next levelYou want to learn from someone who’s always on top of thingsI have a proven track record of delivering at work and with my side projects. I have worked as a software developer, team leader, project manager, IT architect, information management specialist, CTO, founder, coach, and solopreneur. I have also written and published 3 books, 300+ articles, courses, YouTube videos, digital products, manage communities, and more! And I did it all with a busy life and kids. My personal system works and helps me achieve my goals consistently.You want a solid system that scalesBeing a Knowledge Worker today is much more challenging than it ever was. Getting started ain’t easy, and there are many traps to fall into. Spare yourself some time and benefit from my experience and battle-tested system. I’ll share everything I know with you: my approach, my systems, my routines, templates, guidance, and more! My mission is to help you avoid the pitfalls of Knowledge Work and empower you through technology.After you finish exploring the guide, you’ll have:Clarity in your life and an obvious path forwardSolid habits, routines, and systemsClear ideas about how to “manage” your careerAn effective approach to learning new thingsSolid knowledge management and personal organization systemsKnowledge about how to organize, plan, control, and manage projects (large and small!)A toolkit to prioritize workA system to manage your tasks at scaleEffective means to focus your attention and manage your timeWork methods that will propel your career forwardWhat is this?I’ve been passionate about information, knowledge management, learning, personal organization, PKM, and productivity for more than 20 years. As an author, blogger, knowledge worker, entrepreneur, coach, and father of 3 kids, I needed effective solutions to be and stay organized, focused, and productive. The Knowledge Worker Kit includes everything I know about these topics, and more!What’s included?WARNING: The Knowledge Worker Kit is in BETA. The content will be added and expanded over time. If you buy access now, you’ll benefit from a lower price. The product is already available so that I can find early adopters and get as much feedback as possible in order to make it great for everyone.If you buy access to the Knowledge Worker Kit, you’ll get:The user guideAll the templates and guidanceLifetime access to the private community for support and knowledge sharingLifetime access to all community events (meetups, workshops, knowledge-sharing sessions, invited talks, etc)Ask Me Anything (AMA) Q&As with meIn addition, you’ll also get free access to all future updates. Over time, I’ll continue expanding the kit with new ideas, techniques, systems, templates, and more!What’s in the user guide?The user guide is a growing and evergreen knowledge base. It includes detailed explanations covering a wide range of topics that all Knowledge workers should explore:01. Clarity: values, behaviors, goals, non-goals, priorities, and intentions02. Habits, routines, systems, processes and methods03. Career Management and Anticipation04. Learning05. Projects Knowledge Management and Journaling06. Projects Organization07. Planning and Prioritization08. Task Management09. Focus, Attention, Time Management and Action10. Personal Development11. Control: periodic reviews, progress tracking, course-adjustment12. Personal Organization13. WorkThe user guide is a Notion space including tons of articles, how-to guides, guidance, and links to useful templates and resources.You will get to explore the content at your own pace, and to focus on what is useful to you right now, as each section is actionable on its own.Evergreen ContentThe Knowledge Worker Toolkit is going to expand over time. Day after day, week after week. Buy it once, and you will have access to all future updates.Overview of the main topics01. ClarityThis part explores key elements that help bring clarity to one’s life:NeedsValuesPrinciplesGoalsPrioritiesEach of those is important to know what matters, what has value, and what to focus on.02. Habits, routines, systems, processes and methodsThis part explores the base elements of productivity systems:Habits and routinesSystems, processes, and methodsThose are key to building an “effortless” life, requiring as little willpower/motivation as possible to make things happen.03. Career Management and AnticipationThis part focuses on career management: its importance, your responsibility, the mindset you need to acquire, and all the related ideas.04. LearningThis part shares ideas about how to…Learn how you best learnLearn more effectivelyExplore new topicsResearchFilter informationLeverage AI and LLMs…05. Personal Knowledge Management (PKM) and JournalingThis part explores how to collect, organize, and link all your knowledge and information. It explores the main concepts of PKM, note-taking, note-making, tools of the trade, and structures/tips to help you keep everything useful, manageable, and maintainable as your knowledge base grows.It also introduces journaling and how to approach it to support your whole life.06. Projects OrganizationThis part focuses on how to organize projects and their information in a way that enables you and your teams to make focused progress.It shares ideas about how to organize project information, how to document projects, how to organize backlogs, etc.07. Planning and PrioritizationThis part focuses on how to plan projects and tasks, how to deal with deadlines, and how to prioritize work using various methods.08. Task ManagementThis part focuses on task management for personal and professional projects. It explores ways to keep tasks under control, how to organize personal work, and how to make the link between your different backlogs and your day-to-day life.09. Focus, Attention, Time Management and ActionThis part focuses on how to make things happen every single day, regardless of whatever is going on in your life. It’s all about techniques, tips & tricks, and tools to help you better manage your time, focus, and attention in order to ACT.10. Personal DevelopmentThis part explores important aspects of Personal Development that can make a big difference in a Knowledge Worker’s life. A sane mind in a sane body.11. ControlThis part is dedicated to control. How to control your progress, your trajectory, your projects, etc. And also, how to adjust course when things don’t go as expected.12. Personal OrganizationThis part helps better organize yourself and your information. It shares “zen” techniques you can use to remain organized, independently of how much information you have to juggle with.13. WorkThis part is all about WORK. How to do the work, how to improve your attitude, your results, and your recognition. It also dives into how to better collaborate with others to achieve your goals and those of your company/group.

Conclusion

The attention economy is a reality, and you are the prey. Treating attention as currency will empower you to use it intentionally and with purpose. By recognizing the value of attention and being strategic about its allocation, you can unlock many benefits, from increased productivity and learning outcomes to more meaningful relationships and a competitive edge. This goes far beyond mere time management.

So, did I catch your attention until the very end? ❤️

Ready to get to the next level?

If so, then check out the Knowledge Worker Kit, the Obsidian Starter Kit, the Obsidian Starter Course, the PKM Library, a PKM coaching session with me, my collection of books about software development and the IT Concepts Wall 🔥.

If you want to discuss, then don't hesitate to join the Personal Knowledge Management community or the Software Crafters community.

About Sébastien

Hello everyone! I'm Sébastien Dubois (you can follow me on Twitter 🐦).

I'm an author, founder, and CTO. I write books and articles about software development & IT, personal knowledge management, personal organization, and productivity. I also craft lovely digital products 🚀

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