I’ve decided to give in to the Black Friday game and launched two different promotions for my products.
The first promotion I’ve launched is a -20% price reduction for all my products on Gumroad
. I’ve announced that one via Twitter and LinkedIn. Following the announcement, I made a few sales, encouraging me to go further.
After that, I offered a -50% coupon code for the Obsidian Starter Kit
to my existing customers who didn’t have it yet. And I did the same for the Personal Knowledge Library. That second promotion had a lot more success, with a ~10% conversion rate.
Thanks to those promotions, November has been the best month of the year so far, with 46 sales of the Obsidian Starter Kit (~$850) and 16 sales of the PKM Library (~$200).
Finally, I’m also offering you a deal today (CFR next section).
Aside from that, I’ve reached ~$150 on Medium this month, which is really cool. This is the result of the work I did to publish a few articles this month. This is encouraging, as it shows that my choice of cross-publishing articles is beneficial, as it generates revenue and lets me grow my audience as well.
So far, consulting remains my most important source of revenue, apart from my half-time job as an employee. But I still have hope to shift the balance towards products over time.