DeveloPassion's Newsletter - Black Friday Experiments

DeveloPassion's Newsletter - Black Friday Experiments
Hello everyone! I’m Sébastien Dubois, your host. You’re receiving this email because you signed up for DeveloPassion’s Newsletter. Thank you for being here with me ✨
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Welcome to the 97th edition
Another week, another newsletter! I hope that you all had a great one 🤩
This week, I’ve been quite busy watching football matches with friends. The World cup is here, and it’s hard to resist following it. It’s one of the rare sports events that I’m interested in ;-)
Still, I took some time to work on my projects! I’ve published a new article, played the Hacker News “roulette” and experimented with Black Friday promotions.
Alright, let’s goooooo 🚀
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The Lab 🧪
This week has been pretty fun in my lab.
After publishing my latest article, I’ve decided to share it on Hacker News. Luckily, it made its way to the front page, which resulted in a spike in visits to my blog.
Hacker News effect
I’ve decided to give in to the Black Friday game and launched two different promotions for my products.
The first promotion I’ve launched is a -20% price reduction for all my products on Gumroad. I’ve announced that one via Twitter and LinkedIn. Following the announcement, I made a few sales, encouraging me to go further.
After that, I offered a -50% coupon code for the Obsidian Starter Kit to my existing customers who didn’t have it yet. And I did the same for the Personal Knowledge Library. That second promotion had a lot more success, with a ~10% conversion rate.
Thanks to those promotions, November has been the best month of the year so far, with 46 sales of the Obsidian Starter Kit (~$850) and 16 sales of the PKM Library (~$200).
Finally, I’m also offering you a deal today (CFR next section).
Aside from that, I’ve reached ~$150 on Medium this month, which is really cool. This is the result of the work I did to publish a few articles this month. This is encouraging, as it shows that my choice of cross-publishing articles is beneficial, as it generates revenue and lets me grow my audience as well.
So far, consulting remains my most important source of revenue, apart from my half-time job as an employee. But I still have hope to shift the balance towards products over time.
Black Friday Deal
Since you’re reading this newsletter, it means that you care at least a bit about what I have to say. To thank you for that, I want to offer you a -50% coupon code for my products on Gumroad.
Here’s the code you can use: blackfriday2022newsletter
This offer will remain valid for a few more days.
Recent articles
Quotes of the week
  • “Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not”
  • “To know that you know what you know and to know that you know what you don’t know, is true knowledge”
Book of the week
Genome: The Autobiography of a Species in 23 Chapters: Ridley, Mat
How cool is that?!
Stable Diffusion 2.0 Release — Stability.Ai
Thinking and learning links of the week
Stephen Wolfram — Productivity Systems, Richard Feynman Stories, Computational Thinking, and More
The Secrets To Cal Newport's Article Writing System | Weekly Update #6
An Interview with Keith Blount, Creator of Scrivener
Don’t be Productive, be Effective. | by Jimmy Sanghani | Better Humans
Indie Hacking and bootstrapping
The Creator Economy | Paul Saffo
Axel Reaches $25K MRR in 30 Months from Shopify Apps
I was wrong about sales, 3 things I learned that doubled revenue in 2022
What does your dream life look like as an Indie Hacker?
Tech links of the week
Spring Boot 3.0 Release Notes · spring-projects/spring-boot Wiki · GitHub
Spring Framework 6.0 goes GA
Spring Modulith Structures Spring Boot 3 Applications with Modules and Events
Spring Data 2022.0 goes GA
GitHub - terrastruct/d2: D2 is a modern diagram scripting language that turns text to diagrams.
Using Dagger with Docker for better CI/CD - LogRocket Blog