My communications plan

Canonical version: My communications plan.

This is my (Sébastien Dubois) Communications plan. It describes where/how I share information and ideas. It's part of my business flywheel.

Goals of this plan

• Give me confidence that I communicate effectively
• Maximize the distribution of my ideas
• Maximize their visibility and impact
• Respect people's time, attention, and preferences

Channels

Here are the "channels" I use and am present/active on:

• My public notes: https://notes.dsebastien.net
• My blog: https://dsebastien.net
  • RSS feed: https://www.dsebastien.net/rss/
    • Automatically updated when I publish blog posts and newsletters
• My news page: https://www.dsebastien.net/news/
  • A curated, chronological feed of short notes from my public notes, mirrored to my blog (Simon-Willison-style)
  • RSS feed: https://www.dsebastien.net/news/rss/
  • Notes land here when I flag them with public_ghost_blog_news: true
• My newsletter:
  • Main: https://www.dsebastien.net/newsletter
    • Sign up: https://www.dsebastien.net/#/portal/signup
  • LinkedIn: https://www.linkedin.com/newsletters/6981541322369200128
  • Substack: https://substack.com/@developassion
  • Medium: https://pkmjournal.com
  • X: https://x.com/dSebastien
• YouTube: https://www.youtube.com/@dsebastien
• Social media
  • X
    • Personal: https://x.com/dSebastien
    • PKM: https://x.com/PKMDaily
  • LinkedIn: https://www.linkedin.com/in/sebastiend
  • Substack: https://substack.com/@developassion
  • Threads.net: https://www.threads.net/@sebastienduboisbe
  • Mastodon: https://pkm.social/@dsebastien
  • BlueSky: https://bsky.app/profile/dsebastien.bsky.social
  • TikTok: https://www.tiktok.com/@DeveloPassion
• Product launches and updates
  • Store Website (Knowledge Forge): https://www.store.dsebastien.net/
    • My product landing pages
    • Includes all data about my products, testimonials, ratings, sales, ...
  • Gumroad: https://developassion.gumroad.com
    • The Merchant of Record (MoR) I use
    • Manage sales for me
  • Product Hunt
    • Personal: https://www.producthunt.com/@dsebastien
    • DeveloPassion: https://www.producthunt.com/@developassion
• Code updates via GitHub: https://github.com/dsebastien
• Medium
  • My profile: https://medium.com/@dsebastien
  • My PKM Journal: https://pkmjournal.com
• Hacker news
  • My profile: https://news.ycombinator.com/user?id=dSebastien
• Communities
  • Knowledge Management
    • Knowii Community
    • Reddit:
      • My PKM sub-reddit: https://www.reddit.com/r/PersonalKnowledgeMgmt/
      • Other PKM sub-reddit: https://www.reddit.com/r/PKMS/
      • Obsidian sub-reddit: https://www.reddit.com/r/obsidianMD/
      • Zettelkasten sub-reddit: https://www.reddit.com/r/Zettelkasten/
    • Discord Obsidian: https://discord.gg/obsidianmd
    • LinkedIn Note-making, note-taking, sense-making and PKM: https://www.linkedin.com/groups/12791665/
  • AI
    • Knowii Community
  • Knowledge Work
    • Knowii Community
  • Zen productivity
    • Knowii Community
  • Indie Hacking and Solopreneurship
    • Small Bets

General principles

All my ideas first appear on my public notes. I then turn some of those into articles that add to my notes (also published on the notes Website), and then I

• Publish those on my blog
• Cross-post those to other places
• Promote on social media platforms, in my newsletter, in the Knowii Community, in various others communities, and on Hacker News

My blog is the main entry point to everything I share, and my newsletter is my main way to share updates.

Ideas

I first share ideas on my public notes and/or on social media. I then reshare those on various social media platforms.

News

Some of my public notes are worth broader reach than the notes Website alone. I curate those by selecting them from my public notes and surfacing them on my news page — a chronological, Simon-Willison-style feed mirrored to my blog. Selection is manual and intentional: I review recent public notes and pick the ones that feel worth sharing as short-form updates (interesting links, quick takes, announcements, small discoveries). Each news post keeps its canonical URL on notes.dsebastien.net; the blog mirror is just a discovery surface for readers who follow the main site. See Process - Ghost News Publishing for the pipeline details.

Articles

I prepare articles within my notes, publish those on my notes Website, then turn those into articles that I publish on my blog, which represents the canonical link for those.

Then, I cross-post those articles on different platforms:

• Medium (PKM Journal if the article is about Knowledge Management (KM))
• Substack
• LinkedIn (DeveloPassion's Newsletter on LinkedIn)

I also sometimes share my articles on HashNode, DEV.to, when topics are relevant, but it's rare.

Newsletters

I prepare my newsletters within my notes, publish those on my notes Website, then turn those into newsletter editions on my main newsletter.

I then cross-post those newsletters on different platforms:

• Medium (PKM Journal if the article is about Knowledge Management (KM))
• Substack
• LinkedIn

I plan on also sharing those as long "tweets" on X.

Videos

I publish long-form videos to YouTube, and short ones on TikTok. I then cross-post those on social media platforms.

Project/Product launches and updates

Whenever I launch a new project or product, I promote it using all of the channels at my disposal.

When I have important/relevant updates to share, I send it to all existing customers, created dedicated blog posts, mention it in my newsletter, and on social media.

Now

I shared what I'm currently busy doing on my "now" page: https://www.dsebastien.net/now/ I try updating it once per quarter at a minimum.

Personal updates

I share personal updates via my newsletter, but also via my "about" page: https://www.dsebastien.net/about/ I use that page to document my life's journey, big events and big shifts.

Related

• Communications plan

About Sébastien

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